Small Business Big Heart

Small Business Big Heart

‘Reef Safe’ or Reef Conscious? Reading Small Business Big Heart 3 minutes

In a world of big branding and mass-produced products, it's easy to lose sight of the importance of small businesses and the impact they have on our wider communities. At Winki Zinc, we're passionate about supporting small businesses and believe that they are the backbone of our community.


Our Humble Beginnings

Winki Zinc was founded in 2018 with a simple mission: to create high-quality, natural zinc sunscreen that is good for your skin and the planet. We started small, selling our products at local markets and stores. Over the past five years, we've grown our business slowly and our online presence steadily, but we've never lost sight of our values.


The Allure of Selling Out

As our popularity grew, we were approached by several large companies interested in stocking mass orders of Winki Zinc across the country. Whilst grateful for the opportunity we knew that mass production would mean compromising our values. We would have lost control over our products and our brand, and we would no longer be able to support small businesses the way we have and wanted to.


Staying True to Our Values

We made the decision to remain independent and continue to grow at our own pace. We believe that slow growth is better for our business, our customers, and the planet. It allows us to make decisions based on our values, not just on money. It also allows us to build relationships with our customers and our community.


The Importance of Face-to-Face Connection

In today's digital age, we're losing touch with our communities. We're ordering everything online, and we're not interacting with our neighbours as much as we used to. At Winki Zinc, we believe that face-to-face connection is so important and we want to preserve the communities we live in, keep them connected. We encourage you to shop at your local stores and get to know the faces behind the counters. This is where the magic happens in communities - you never know what inspiring conversations might spark up. 


Shop Local First

So if you are reading this and thinking about buying one of our products online, check to see if there is a local stockist near you first!  We have a network of stockists across Australia, and we're always looking for new partners. As you can see from our stockist page, we love local health stores, wholefoods, corner cafes, independent surf shops, holistic health hubs and local boutiques with beautifully curated offerings. 


Look out for our displays in your local store, if they don't carry Winki Zinc, please let us know. If you're a stockist, please fill out our form. We'd love to hear from you.

From our big heart to yours - we can all support small businesses and make our communities stronger. Thank you for being a part of the Winki Zinc family.


Love Bel x